J.D. Power: Porsche, Dodge Most Appealing New Car Brands | Kelley Blue Book

New car owners love their Porsches and their Dodges. But nearly all new car owners are infatuated with their new cars, and mass-market brands are catching up to luxury automakers in appeal.

That’s the conclusion of J.D. Power’s new APEAL study (Automotive Performance, Execution and Layout). The study is different from J.D. Power’s more famous initial quality study, though Dodge did quite well in that study, released earlier this month.

The study “asks owners to consider 37 attributes, ranging from the sense of comfort they feel when climbing into the driver’s seat to the exhilaration they get when they step on the accelerator,” J.D. Power explains. Their answers are compiled into a score on a 1,000-point scale.

Most New Cars Score Well

Porsche scored highest among luxury brands, with 882 points. Dodge won among more affordable brands with an identical score. No brand scored below 826 out of 1,000 – reflecting that most modern cars are quite well-made, and few fall well below standard.

The gap between luxury and affordable cars is shrinking. The average luxury brand scored 864. The average mass-market brand scored 845. That “19-point gap in score this year is down from a 23-point gap a year ago,” study authors say.

Seven Models Win Initial Quality and APEAL Awards

Seven models scored highest in their segment on both the APEAL study and the initial quality study.  They are the BMW X4, BMW X6, BMW X7, Cadillac CT5, Chevrolet Corvette, Genesis G80, Kia Telluride, and Nissan Maxima. “The Maxima also is the highest-scoring model in both studies, a remarkable achievement and the first time ever for a mass-market model,” J.D. Power notes.

Tesla did not receive an official score because the brand does not provide J.D. Power with data from every state. The limited data it did provide would have given it the highest score.

APEAL Scores Among Luxury Brands:

Porsche 882
Genesis 879
Land Rover 879
Lincoln 876
BMW 874
Cadillac 871
Mercedes-Benz 867
Lexus 860
Volvo 856
Alfa Romeo 854
Jaguar 852
Audi 850
Acura 842
Infiniti 842
*Tesla 893

*Tesla provided incomplete data and could not be fairly ranked against its competition

APEAL Scores Among Mass-Market Brands:

Dodge 882
Ram 881
Nissan 866
GMC 861
Ford 858
Kia 856
Hyundai 847
Mazda 847
Mini 847
Chevy 845
Honda 839
Toyota 838
Subaru 835
Volkswagen 834
Jeep 830
Buick 829
Mitsubishi 827
Chrysler 826


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